• 21 years of B2B experience (10+ years in SaaS, and management).

• Expert in driving pipeline and revenue growth through targeted messaging, and content strategies.

• Proven in leading cross-functional teams for successful GTM execution and solution launches.

• Skilled in competitor intelligence, market segmentation/ICP development, positioning, messaging frameworks, and sales enablement.

• Collaborative leader, passionate about building relationships and nurturing talent. 

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  Authored a joint white paper on Robotics & AI with Deloitte, achieving coverage in an Israeli tech publication

• Launched a new line of business (Bringg on Salesforce) in two months, generating a new revenue stream and positively impacting the win rate by 15%

• Founded Vivid Conceptions consultancy

  • Generated millions in client publicity, for top tier companies within the FinTech, MarTech, Media and Energy sectors achieving 50% customer YoY growth and 95% retention within 7 years

  • Delivered high-impact results, including a large-scale launch for AEG Power Solutions in South Africa, opening doors with the SA government

Examples of strategic projects can be presented on request, including: 

• Competitive analysis

• Product roadmap planning

• Value framework featuring product positioning, messaging, and value propositions

• GTM planning